Credit Score Dates

I may have found a beacon of hope in the dark world of credit score dating. This site offers some heady insight into the larger questions surrounding this area of study, which interests me as a researcher very much. Something I learned from the site is that this isn't the first time that "credit score dating" has made a blip on the social RADAR. Actually, back in 2007; it reached the top popularity rating on Google Trends. Why the sudden recurrence? What is different this time around? According to Creditscoredates.com, the difference is that entrepreneurs are catching on this time and working to shift the interest toward online dating. My only hope is that more capable hands pick up the lead.